It’s easy to look at the numbers and assume email is more cost-effective. After all, it’s fast, automated, and cheap to send. But here’s what many marketers overlook: low cost does not equal high value. Yes, sending 10,000 emails might cost less than sending 1,000...
Trust is hard-earned and easily lost. And in the noisy world of online marketing, it’s becoming harder than ever to hold. That’s why so many businesses are turning – or returning – to traditional mail. It’s not just about nostalgia. It’s about credibility....
In the age of instant messaging, cloud storage and digital marketing, it’s tempting to think that traditional addressing and mailing are old-fashioned or outdated. But if you look closer, you’ll find that well-managed, professional addressing and mailing remain one of...
