In the world of marketing, attention is fleeting. But engagement? That’s where real transformation begins.
At AlphaMail, we don’t believe in chasing the scroll. We believe in stopping time – even for just a moment – with mail that matters.
Here’s why direct mail delivers the kind of engagement digital channels can only dream of.
Engagement is more than a glance – it’s a relationship
- The average email is skimmed in under 10 seconds (if it’s opened at all).
- Direct mail? Engaged with 4.4 times over 28 days.
That’s multiple opportunities for your message to land – and resonate. It’s visibility that compounds.
Physical creates pause. And pause creates presence.
Mail has weight. Texture. Intrigue.
It invites interaction – opening, unfolding, pinning, revisiting.
Where email disappears, physical mail stays – often sitting in the home for over two weeks, building silent, steady trust with every glance.
Actions, not just impressions
- Direct mail prompts 42% of recipients to take action – whether that’s visiting a website, scanning a QR code, or making a purchase.
- Email, by contrast, often ends in a click… and a quick exit.
Mail doesn’t just talk at your audience. It encourages them to respond in a meaningful way.
And yes – it’s measurable
With smart strategy and tracking tools (like PURLs, QR codes, and unique offers), mail is just as measurable as digital – but with a significantly deeper impact.
Engagement isn’t accidental. It’s intentional.
That’s why every AlphaMail campaign is designed with depth, timing, and connection in mind.
Because when people don’t just notice your message – but engage with it – real results follow.
📬 Let’s craft a campaign worth interacting with.