In a world where inboxes overflow and attention is fleeting, one form of communication quietly, confidently outperforms the rest.
It’s not louder. It’s not trendier.
It’s simply more effective.
Let’s take a look at the real numbers that show why traditional mail isn’t just surviving in the digital age – it’s thriving.
Open rates: The first impression matters
- Direct mail: Up to 73% of addressed mail is opened.
- Email: On average, just 21.5% of marketing emails are.
That’s more than triple the chance of your message actually being seen. And in the attention economy, visibility is everything.
Response rates: Action speaks louder than clicks
- Direct mail: Delivers a 3-5% response rate.
- Email: Trails behind at around 0.6%.
If the goal is genuine engagement – not just digital footprints – mail clearly leads the way.
Mail is revisited. Email is erased.
On average, a physical mail piece is engaged with 4.4 times over 28 days.
Emails? Usually once, and then gone.
This repetition is subtle, effective, and entirely on your audience’s terms – building familiarity and trust each time they return to your message.
Brand recall: Stay remembered, not just noticed
Research shows that:
- Mail generates 70% higher brand recall
- And takes 21% less cognitive effort to process than digital content.
Why? Because when something lives in your hands, it stays in your head.
The takeaway? Data doesn’t lie – and AlphaMail delivers
You don’t need to shout to be heard.
You just need to show up in the right way – consistently, tangibly, memorably.
📬 Let’s build a mail campaign that works harder than email ever could.